Performance Marketing Portfolio

From Clicks to Customers.

My focus is on paid media, campaign strategy, and performance optimization — combining data, creativity, and audience insights to drive meaningful results.

Explore My Services Download CV

Conceptual performance marketing dashboard with charts, audience segments and conversion funnel, shown without campaign results — Paid media · analytics · strategy

Search Campaign

Ads · intent · keywords

Audience targeting

Conversion funnel

Reach

Engage

Convert

01

About Me

Where data meets creativity and performance.

I’m a Performance Marketing professional focused on combining data, creativity, and advertising to build campaigns with purpose.

My approach is simple — understand the audience, deliver the right message, and use data to make smarter marketing decisions that drive meaningful action.

“Right audience · Right message · Right moment”

02

What I Do

Performance Marketing Services in Delhi

01

Website Creation

Modern, responsive and conversion-focused websites and landing pages with clear structure and strong calls to action.

02

Google Ads

Google Ads campaign setup and management focused on reaching relevant audiences and generating measurable actions.

03

Meta Ads

Facebook and Instagram advertising focused on audience targeting, creative campaigns and lead generation.

03

Tools I Work With

Tools & Platforms

A focused toolkit for planning, measuring and improving digital marketing.

Google Ads

Meta Ads

YouTube Ads

Google Analytics (GA4)

Google Tag Manager

Google Search Console

Semrush

ChatGPT

Claude AI

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Credentials

Certifications

Verified digital marketing certifications from recognized learning platforms.

From Likes to Leads: Interact with Customers Online certificate issued by Google · Coursera

August 10, 202601

From Likes to Leads: Interact with Customers Online

Google · Coursera

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Foundations of Digital Marketing and E-commerce certificate issued by Google · Coursera

July 17, 202602

Foundations of Digital Marketing and E-commerce

Google · Coursera

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Attract and Engage Customers with Digital Marketing certificate issued by Google · Coursera

July 17, 202603

Attract and Engage Customers with Digital Marketing

Google · Coursera

View Certificate

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Blog

Paid Media Guides

Google Ads + Meta Ads: a search-results window and social-feed phone connected by a gold thread illustrate search intent and social discovery working together.

Google Ads vs Meta Ads

Google Ads vs Meta Ads: Which Platform Fits Your Business Goals?

A beginner-friendly guide to choosing a paid media platform by goal, intent, creative needs and indicative India costs.

Beyond the click: a cursor follows a gold tracking path through a website form to a prominent confirmation check, illustrating an interaction becoming a recorded action.

Conversion Tracking

Why Conversion Tracking Matters More Than Clicks in Performance Marketing

What a conversion is, why clicks alone can mislead you, and how to set up tracking the simple way.

Meta Ads, made clear: a layered social-feed ad and Reel-style placement connect audience discovery to an action, using a conceptual product creative, not real client work.

Meta Ads for Beginners

Meta Ads for Beginners: How Facebook & Instagram Advertising Works

A practical guide to campaign goals, audiences, placements, creative, budgets and tracking on Facebook and Instagram.

The search, the ad, the next step: a prominent search bar leads to a highlighted sponsored result and a landing page, illustrating the Google Search advertising journey.

Google Ads for Beginners

Google Ads for Beginners: How Search Campaigns Actually Work

Understand keywords, match types, the ad auction, budgets and landing pages with a practical beginner guide to Google Search Ads.

Clicks. No leads? A magnifying glass reveals a gap in the path between incoming cursor clicks and an unfinished enquiry form, representing conversion barriers to investigate.

Campaign Troubleshooting

Why Your Ads Get Clicks but No Leads: 7 Things to Check Before Blaming the Platform

A clear diagnostic guide to your audience, offer, landing page, campaign goal and tracking, one check at a time.

Human strategy. AI support: a burgundy processor connects a human planning sheet to a conceptual campaign interface, showing strategy and advertising automation working together.

AI in Paid Advertising

How AI Is Changing Paid Advertising in 2026 — What Beginners Actually Need to Know

Understand AI in Google Ads and Meta Ads, where automation helps, and why human strategy and the basics still matter.

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FAQs

Frequently Asked Questions

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Want to Know More About Me?

My CV covers my background, skills and the tools I work with across Performance Marketing and digital advertising.